EVEX Group conquers the healthcare software market

Munich, Frechen-Königsdorf, York (UK), October 4, 2023

EVEX Group conquers the healthcare software market: From the German market leader to the second-largest European player.

The EVEX Group continues its expansion in the field of software for healthcare service providers. Previously, the group consisted of AMPAREX GmbH, the leading software provider for audiologists, and IPRO GmbH, the industry leader in customized software solutions for opticians. This year, the group is expanding by adding Euronet Software AG, a direct competitor to IPRO, and Optix Software Ltd., a leading provider of optician software in the UK. This strategic expansion solidifies the position of the EVEX Group as the second-largest provider of software for opticians and audiologists throughout Europe.

The EVEX Group was founded in 2021 by the Private Equity Investor FLEX Capital to assist healthcare service providers in their business management and digitalization efforts. The goal is to give customers more time to provide outstanding patient care. To achieve this, the group strategically invests in technology and product development.

The companies Amparex and IPRO have joined forces to develop AMiRO, a future-oriented web-based industry software known for its innovation, performance, and user-friendliness. This year, the first features of the AMiRO app for opticians were introduced, enabling digital glass consultation and ordering services in stores.

The acquisition of Optix and Euronet opens up three crucial levers that underpin the strategy of the EVEX Group.

Through the provision of innovative service and service offerings, the EVEX Group significantly enhances the value proposition for customers. ‘This is achieved by strategically combining the different strengths and expertise of the acquired companies, creating valuable synergy effects that positively impact customer satisfaction,’ says Martin Himmelsbach, CEO of IPRO, and emphasizes that ‘EVEX Group customers will particularly benefit from an expanded range of marketing services and services through the integration of Euronet and Optix.’ Robert Gaulke, Board Member at Euronet, adds, ‘We are excited about transitioning into a shared future and the promising opportunities this collaboration offers for optical and audiological businesses.’

The expansion of the group significantly accelerates the development of AMiRO, the future-leading ERP software. Dr. Toni Schmidt, CEO of the EVEX Group, emphasizes, ‘Optix is a pioneer in the development of web-based software solutions and is ahead of the EVEX Group by a few years. The integration of AMiRO with Optix’s software solution provides a significant advantage to all parties involved.’ Trevor Rowley, Managing Director of Optix, adds, ‘We look forward to continuing the Optix software and developing a unified pan-European PMS product with state-of-the-art technology and tailored extensions for various market requirements.’

As a leading British company, Optix is a crucial component of the EVEX Group’s expansion strategy towards becoming a European market leader. ‘With the new acquisitions, the EVEX Group has become an international player. Today, we are present in almost all relevant European markets,’ says Christoph Jost, Managing Partner of FLEX Capital.

The EVEX Group has acquired a portfolio of the most trusted brands in the industry, catering to opticians, audiologists, and therapists. The customer portfolio includes over 8,500 clients across 20 European countries, ranging from individual locations to large chains.

In the near future, all participating companies will operate independently in terms of operations to ensure their customers experience smooth workflows with their trusted software and familiar service. At the same time, all companies have committed to actively contribute to the development of shared software. ‘The companies within the EVEX Group currently offer the best software products in their respective markets. However, we also aim to provide the best product in 10 years. To achieve this, we need to begin the development of a new software generation now. In our constellation, consisting of experienced companies with different product focuses, as well as the resources and experience of FLEX Capital, we believe we are in the ideal position to develop the leading product for the next decades,’ explains Dr. Toni Schmidt, CEO of the EVEX Group. ‘The introduction of the new software generation is a project spanning many years. At the end of it, a software with significant added value in terms of functionality and usability for users will have been created. Existing customers will have the opportunity to seamlessly transition to the new software generation at the appropriate time.’

About FLEX Capital

FLEX Capital is a private equity fund founded by successful serial entrepreneurs that invests in profitable and growing companies from the German Internet and software midmarket. Announced in early 2023, the second fund of €300 million includes a commercial structure for the first time, enabling FLEX Capital to provide operational support to portfolio companies with a purpose-built 30-person team of experts, differentiating the investor from many other private equity funds. Currently, the FLEX portfolio comprises six business platforms. For more information, visit www.flex.capital.

"The EVEX Group has become an international player with the new acquisitions. Today, we are operating in almost all relevant European markets."

Christoph Jost, Managing Partner of FLEX Capital

"The companies within the EVEX Group currently offer the best software products in their respective markets. However, we also aim to provide the best product in 10 years. To achieve this, we need to begin the development of a new software generation now. In our constellation, consisting of experienced companies with different product focuses, as well as the resources and experience of FLEX Capital, we believe we are in the ideal position to develop the leading product for the next decades."

Dr. Toni Schmidt, CEO of the EVEX Group
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"With the new acquisitions, the EVEX Group has become an international player. Today, we are present in almost all relevant European markets."
Christoph Jost, Managing Partner of FLEX Capital

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