Significant EBITDA increase of 169%


Key successes

  • Introduction of a new volume-based pricing model with discount tiers for large customers
  • Execution of multiple framework agreements with major alliances
  • Expansion of the product offering to include a new SaaS pricing model
  • Achievement of a 169% year-to-date increase in EBITDA
  • Reduction of complexity through new standardized price lists and improved transparency for customers


Over the past decades, neither Amparex nor IPRO had introduced a clearly communicated pricing and volume framework, which made the acquisition of major clients and branch alliances challenging. Instead, both companies defined individual prices with their customers. A unified and transparent structure for volume discounts was lacking, which caused uncertainty among new prospects.

Support from FLEX Capital

In advisory collaboration with FLEX, the EVEX Group has implemented the following measures:

  • Evaluation of the historical price development
  • Analysis and benchmarking of the competitive landscape
  • Creation of new price and quantity models as a basis for discussion
  • Conceptualization of SaaS pricing
  • Coaching of management and sales teams
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