Key successes
- Implementation of a new payment provider
- Engaging various global customers at the regional level
- Resulting in a significant increase in revenues and reduction of customer churn
Background
The previous payment provider of our portfolio company, Egoditor, was unable to implement targeted price adjustments based on geographical location. Due to a uniform pricing model, a significant amount of revenue was being lost to competitors in regions with lower disposable income. As a solution, the payment provider Stripe was introduced, and geopricing was implemented across all relevant markets. This effectively resolved the issue.
Support from FLEX Capital
In advisory collaboration with FLEX, Egoditor has implemented the following measures:
- Workshop with management on the advantages and disadvantages of different payment providers based on the experience of FLEX partners with Adyen and their own other B2C companies
- Assistance in analyzing the comparison between revenue gain from new customers and revenue loss due to geopricing, including the costs associated with transitioning to the new provider
- Advisory support in the development of pilot projects and test setups (A/B testing, pilot markets)
