Success story

On the path to becoming the world's leading provider of automated sales solutions

Commercial Excellence GmbH (, Tendex, Global Sales Leaders
B2B sales enablement platform
Berlin, Munich, Cape Town
Invested in
Key successes
ComX, a leading B2B sales enablement platform for companies offering complex services and products

Revenue growth over the past three years has surged by 237.5%

Strategic acquisition of two add-ons as part of the growth strategy

Adaptation and professionalization of the company processes for a rapidly growing enterprise

Philipp Ströhemann, Co-Founder and CEO of ComX
“We deliberately chose the Private Equity investor FLEX Capital over a Venture Capital financing. Because to realize our vision, we need an experienced partner who knows the market we operate in very well and understands the necessary steps to prepare our company for the global stage.”

About ComX

ComX is a leading B2B sales platform for businesses with complex services and products. It is the only company worldwide that offers a solution for the entire value chain of sales. The company strategically and predictably enables customer acquisition by shortening sales cycles to a few days through automation and digitization of processes, making every step of the deal cycle measurable, and thereby generating millions in new business.
100% Support

FLEX provided advisory support in the following measures:

Expansion of the management team to relieve the executive leadership and assistance in recruiting key executives for positions such as Director of Finance and Director of Operations & People

Development of comprehensive systems and control elements to strengthen corporate governance and reporting

Acquisition of two direct competitors – Contacts from the FLEX network

Revision of incentive structures to optimize sales through increased efficiency and better predictability

ComX News

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