Success story

A SaaS champion in the niche

Egoditor GmbH (acquired by Bitly)
Marketing software
Invested in
Exit in 2021
Key successes
In just two years, in collaboration with the founders, FLEX Capital has transformed Egoditor from a hidden champion based in Bielefeld into a global market leader in QR software.

Achieved a revenue increase of 250%

Achieved a 340% increase in EBITDA

Reduced customer churn rate by over 50%

Nils Engelking & Nils Drescher, Founders of Egoditor
“We take pride in what we have achieved at Egoditor in collaboration with FLEX Capital. From day one, FLEX has provided us with a wide network and entrepreneurial expertise to support the rapid growth of the company. We are grateful for choosing this path and are excited to bring our QR platform together with Bitly.”

About Egoditor

Egoditor is the leading provider of dynamic QR codes and marketing campaign analytics solutions with over 300,000 customers from 190 countries.  

The software enables customers to create dynamic QR codes in their own design and manage them centrally in one place. With dynamic QR codes, the information behind them (e.g. a link to a website) can be changed at any time without having to adjust the QR code itself. Scanning statistics can be evaluated via the analytics software, including how often, when, where and with which device the code was scanned.  

The areas of application for QR codes are almost limitless: from printing them on food packaging (link with further information on the origin of the ingredients) to table displays in restaurants (retrieving the menu or linking to a rating site such as Trustpilot) to printing them on business cards (direct storage of contact data in digital form).
100% Support

FLEX provided advisory support in the following measures:

Expansion of the management teams to relieve the executive leadership and assistance in recruiting key executives for positions such as Chief Financial Officer, Vice President Sales & Marketing, Vice President Product, and Director Business Operations

Acquisition of a direct competitor

Analysis of churn rates and implementation of best-practice measures to increase customer retention rate

Development of comprehensive systems and control mechanisms to strengthen corporate leadership and reporting

Switching to a new payment provider to support additional currencies

Egoditor News

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