Key achievements
- Transition to a monthly-priced subscription / SaaS model based on a new product generation
- Monetization of clearly defined value through structured packages and add-ons instead of a historically grown one-off pricing system
- More attractive entry point for customers through a lower upfront hurdle – without compromising the enterprise-grade proposition
- Significant increase in planning reliability through a higher share of recurring revenue (MRR/ARR)
Background
Omikron operates in an environment where stability, compliance, and integrations are business-critical (transaction banking, treasury, and payments). At the same time, customer expectations are changing: more automation, faster innovation cycles, and a consistent “always up-to-date” product are increasingly becoming the standard
The foundation for the pricing transformation was the investment in a new product generation. Only this new version made it possible to clearly bundle value, deliver it continuously, and translate it commercially into a monthly model: customers no longer pay for infrequent upgrades, but for ongoing, transparent value.
Support provided by FLEX Capital
FLEX Capital supported Omikron in a co-creation approach across the following areas:
- Value story & pricing logic: translating product value into clear, compelling purchasing arguments and a transparent pricing metric
- Packaging & offer standardization: development of packages/modules including guardrails for discounts, contract terms, and upsell mechanics
- Migration & existing customer strategy: piloting, upgrade paths, communication, and clean contract migration without a “big bang”
- Commercial enablement: sales materials, training, and alignment across sales, customer success, and product
